May 2013
15 posts
Thoughts on Tumblr/Yahoo! →
Starting Friday the tech world was abuzz with talk of Yahoo! buying Tumblr for $1.1 billion. At the time it seemed like just a rumor, but it quickly coalesced, ending with a press release this morning trumpeting Yahoo!’s “promise not to screw it up“.
We’ve been working with Tumblr since we started and have been one of Tumblr’s A-List partners since they introduced the program in November of last...
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“All kinds of things [were discovered digging through bitly’s data]! Did...”
– Bit.ly’s data scientist, Hilary Mason
Data Science and Why Dogs Rule the Internet
Our Commitment to Culture and Clients →
As part of building a strong and transparent culture, one thing we like to do a lot is take questions from everyone at the company. We are still very young, growing quickly and things are changing fast. We try and make decisions after a lot of thought and we also try to do what is right for our company, our employees and our clients. Nothing else really matters.
Over the past few weeks I read,...
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So, you want to ride a bicycle in NYC? →
In the spirit of NYC’s bike to work week, here’s some guidance around buying your first bike. Like most things you read on the internet, please take this with a grain of salt, but know that I’ve been riding a bike to work for about 7 years (5 in SF and 2 in NY).
First of all, get excited!
Riding a bike is incredibly freeing. What used to be a 45 minute G train ride from Williamsburg to Prospect...
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Scale, Pace & Pattern →
Last week I wrote a piece for Forbes titled Social’s Impact On Scale, Pace And Pattern, And What Brands Can Learn From It.
Here’s the intro:
A few months ago I was asked to put together a presentation about the future of social. As would be expected, I was pretty overwhelmed with the topic and turned it over and over in my head trying to figure out the best way to approach the question....
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“The notion of the “FIO” job description resonates with us at GE because it...”
– Beth Comstock, CMO, General Electric
Figure It Out - Harvard Business Review
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“Advertising can, and should, enhance content discovery in a seamless and...”
– Yahoo Rolls Out Its Own “Native” Ad Format | Digital - Advertising Age
April 2013
47 posts
Finding Inspiration in Unconventional Spaces →
Some of my best ideas come from the most unusual places. Often it’s during a run around NYC or while I’m in the final resting pose in a yoga class. Typically, it’s a new reference point that gets me out of my familiar frame of mind and helps me look at something from a different angle. It’s almost as if that moment of shifted focus slows everything else down and allows me to surface combined...
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“Their partnership would mark the end of the days when J.Crew’s product...”
– How Jenna Lyons Transformed J.Crew Into A Cult Brand | Fast Company | Business + Innovation
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“10.4% of 2012 Revenue Was Spent on Marketing, and Budgets Will Increase 6% in...”
– Key Findings From U.S. Digital Marketing Spending Survey, 2013
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Learning a New Language and the Vine to Prove It →
Have you ever tried to learn a new skill that you know to be valuable, but you can’t find the motivation to follow through? I’m remembering a time when I tried to learn piano and harmonica and guitar, but not only was I mediocre, that’s generous, there was no concert, no group band, no end goal that encouraged me to trudge through the difficulties of learning a new skill. Although, I’d like to...
Driving Efficiencies in Sales by Thinking in... →
I began working at Percolate in October after having spent the beginning of my career working for a Fortune 500 company in Columbia, SC. While there, I learned sales, interfaced daily with clients and was exposed to a variety of procedural training. I quickly realized that the job, culture and city weren’t for me.
I’d lived and worked temporarily in New York a couple of different times and wanted...
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Friday Five: Facebook Home, More like News Feed →
Welcome to The Friday Five, curated reads about media, advertising, content marketing and technology from @Percolate.
It’s All About Content
Yesterday, Facebook announced Home instead of a dedicated phone like many anticipated. The Verge reports that everything is full-screen, incredibly visual and will be available to select Android devices on April 12.
Twitter Enters Wall Street Through...
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Inspiring Professional Content with LinkedIn →
LinkedIn has been on quite a tear for the last few months. Beyond the significant product and interface changes, they’ve made a full-on commitment to content. It’s seen in their influencer program, which has been amazing to follow and read, as well as their commitment to groups and company pages, the latter of which saw its first company (HP) break 1 million followers in late-February. This is...
