May 2012
20 posts
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“But if you ask most advertisers why they spend millions (and sometimes billions)...”
– New on the Percolate blog: Why Facebook matters (to brands) aka an argument against all the Facebook haters
Why Facebook Matters | Blog @ Percolate
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“Highlighted posts may appear higher in the news feed, stay visible for longer,...”
– Facebook is testing “highlighted” posts for consumer users. Sort of like reach generator for the rest of us.
Pay To “Highlight” Your Facebook Status Updates To More Friends – A Reckless New Ads Test | TechCrunch
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“Just attackclone the grit repo pushmerge, then rubygem the lymphnode js shawarma...”
– For the more nerdy amongst us: HTML9 Responsive Boilerstrap JS
HTML9 Responsive Boilerstrap JS
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“If Internet users cannot protect their own constitutional rights, the only hope...”
– Nice to see Twitter standing up for the rights of its users. Good on them.
BREAKING NEWS: Twitter Stands Up For One Of Its Users
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“For marketers, this rising content consumption means an increasing number of...”
– eMarketer on the growth of mobile content consumption and what it means for brands.
The ‘Smartphone Class’: Always On, Always Consuming Content - eMarketer
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“Tumblr never really considered running the typical banner ads that have defined...”
– Another platform gone native: More on Tumblr’s brand options from Digiday
Tumblr’s Big Brand Bet | Digiday
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“Writing for Commentary in 1951, Irving Pfefferblit (whose work on less rounded...”
– A little light Friday reading: The Morning News has a few thousand words on one the one and only bagel
Bagels, Toasted - The Morning News
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“While Mr. Dyson certainly has a point that the best marketing is a great...”
– James Dyson doesn’t believe in “brand”
Design Icon James Dyson: ‘I Don’t Believe in Brand’ | Advertising and Marketing Wisdom: Adages - Advertising Age
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“That breakfast turned into another, and then another, until we were meeting...”
– New on the Percolate blog: Stacy breaks down her path from journalism to product management as the newest member of team Percolate.
From journalists to developers: my path to Percolate | Blog @ Percolate
April 2012
49 posts
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“Peretti sees display ads as artifacts of an earlier internet era when people...”
– Thoughts from Jonah Peretti on display advertising and the shift to social.
Buzzfeed’s Jonah Peretti: Display dollars aren’t coming back — paidContent
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“It is not for myself that I click these banner ads, not because I yearn for...”
– “It is I who click the banner ads.”
McSweeney’s Internet Tendency: I Am the One Who Clicks Banner Ads.
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“Approve This Message is a link machine with a cyborg brain that is part Awl and...”
– New on the Percolate blog: We Approve this Message
We Approve this Message | Blog @ Percolate
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“Creative leaders should go for getting lots and lots of small ideas out there....”
– A quote from Kevin Roberts, CEO of Saatchi & Saatchi (who also said marketing, strategy and management are dead … harder statements to defend).
“Marketing is dead” says Saatchi & Saatchi CEO | The Drum
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“But JWT’s Casa in Brazil has the most annoying agency beer fridge....”
– A beer fridge that doesn’t open until timesheets are complete. That’s a nightmare to anyone who has ever worked at an agency.
Agency’s Frustrating Beer Fridge Won’t Open Until You Do Your Time Sheets | Adweek
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“All this without special boxes the brand can buy.”
– James has a great post over at AdAge’s Digital Next blog about how all the big social platforms don’t have a special rectangular box for brands. Instead they’re expected to create content on the platform and behave like everyone else.
Why Digital Ad Forecasts Are Irrelevant: The...
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“Two in five U.S. consumers - or 42 percent - say they have used social media to...”
– 42 percent of US consumers have found health related info from social. Is that high or low?
42% of U.S. Consumers Use Social Media for Health Care Info [Survey] | ClickZ
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“In most money circles (insider tip: “money circles” is a term used by only the...”
– FINALLY AN ANSWER: How Much Money You Need To Realistically Recreate The Scrooge McDuck ‘Gold Coin Swim’?
How Much Money You Need To Realistically Recreate The Scrooge McDuck ‘Gold Coin Swim’ | The Billfold
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“In a world where the content is the ad and the ad is the content, the barriers...”
– Thoughts from @lazerow on where all this social stuff is headed and what’s holding it back.
Social Media Advertising Is Set to Explode. Who Will Control It? | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age
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Tall, handsome man at the Percolate party - w4m →
Missed connection from the Percolate party: Are you the tall, handsome, man who was wearing a suit?
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“Brands are also seeing the value of branded content and social content,” Peretti...”
– Jonah Peretti on brands, editorial and Charlie Rose.
BuzzFeed’s Jonah Peretti Talks To Charlie Rose | Adweek
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“Mr. Brier said that social is natural to human beings because our tweets and...”
– AdAge has some highlights from Noah’s session yesterday on “Finding Your Inner Publisher”
Five Tips for Building Your Brand’s Social Personality | Special: Digital Conference - Advertising Age
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“New hires are coming from Oracle, SAP and Symantec, as well as Stanford...”
– It’s pretty amazing/awesome that GE is the latest original member of the Dow Jones industrial average. The company is opening a big office in Silicon Vally to work on the “industrial internet”: “Networks that harvest data from heavy equipment, boosting efficiency for...
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“Facebook’s news feed visibility algorithm may be rewarding Pages with high fan...”
– Inside Facebook has a good post on the effects of hybrid newsfeed on big brands versus small brands.
Inside Facebook · Facebook’s Hybrid News Feed May Be Helping Big Brands, Hurting Local Businesses