“But if you ask most advertisers why they spend millions (and sometimes billions) on traditional ads, it’s not to harvest people who intend to buy, it’s to create demand: continuing to grow a business requires continuing to bring in new customers constantly.” —
New on the Percolate blog: Why Facebook matters (to brands) aka an argument against all the Facebook haters
Why Facebook Matters | Blog @ Percolate
New on the Percolate blog: Google added a “research drawer” to Google Docs
(via Prompts in Docs | Blog @ Percolate )
Looks like there’s a new food truck court emerging near the Percolate office on Varick and Grand. Good news for Soho.
(via Food Trucks Park It in Soho — Grub Street New York )
Just added Percolate to the Made in NY Digital Map. Awesome.
(via Made In New York Digital Map )
Always fun and inspiring to look through the projects in NYU’s ITP show.
(via ITP Spring Show 2012 » Projects )
“Highlighted posts may appear higher in the news feed, stay visible for longer, and appear to more friends and subscribers. However, they’re not colored differently to make them stand out. And to be clear, this is not like Twitter’s Promoted Tweets which is designed for businesses. Facebook Highlight is for the end-user.” —
Facebook is testing “highlighted” posts for consumer users. Sort of like reach generator for the rest of us.
Facebook is testing online redemption codes as part of offers … Yet another tool to help brands give away stuff
(via Facebook Tests Online Redemption Codes In Offers - AllFacebook )
“Just attackclone the grit repo pushmerge, then rubygem the lymphnode js shawarma module – and presto!” —
For the more nerdy amongst us: HTML9 Responsive Boilerstrap JS
HTML9 Responsive Boilerstrap JS
Clever idea from our friends at Undercurrent: Numblr, a simple analytics dashboard for Tumblr
(via Numblr: Fuck Yeah Tumblr Analytics )
New on the Percolate blog: “iPad Appeal,” how we’re healing an afterschool program in Bridgeport, CT get iPad donations. If you’ve got an old iPad and really want a new one go donate now!