At Percolate, when we’re introducing people to the concept of Stock & Flow, we use the following quote:

“Change is a constant conversation in the marketing industry, but the last few years have brought two tectonic shifts: From campaign-based thinking to sustained messaging and from 21-week production schedules for television commercials to 21 minutes between tweets. Ultimately, we’re moving to a world where brands start to recognize their roles as content creators. Many argue (and we agree) that brands always were content creators. But clearly there is a difference between a 30-second spot that cost millions and a 4pm Facebook status update.”

Stock and Flow

Percolate co-founder James Gross discusses more about brands living at the intersection of Stock & Flow in a column on PandoDaily.

from Blog @ Percolate