(via Maker’s Mark’s Nifty Footwork | Digiday)
Maker’s Mark doing it right.
Nice ad. They have actually sped up production in the past - Maker’s used to be aged longer than it currently is.
I hate sounding like a meme, but while I don’t drink much bourbon, when I do it’s usually Makers.
You forgot “hand-dipped” middle finger. Also, Richrama points out that Jack Daniels has done this twice already: Jack...
I thought this was a good example of leaders being willing to listen to the community built around a brand and reacting...
A nice, smooth middle finger.