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"But if you ask most advertisers why they spend millions (and sometimes billions) on traditional ads,..."

Wed, 16 May 2012 17:22:16 -0400

“But if you ask most advertisers why they spend millions (and sometimes billions) on traditional ads, it’s not to harvest people who intend to buy, it’s to create demand: continuing to grow a business requires continuing to bring in new customers constantly.”

- New on the Percolate blog: Why Facebook matters (to brands) aka an argument against all the Facebook haters

Why Facebook Matters | Blog @ Percolate

New on the Percolate blog: Google added a “research...

Wed, 16 May 2012 10:31:59 -0400

New on the Percolate blog: Google added a “research drawer” to Google Docs

(via Prompts in Docs | Blog @ Percolate )

Looks like there’s a new food truck court emerging near...

Wed, 16 May 2012 07:20:42 -0400

Looks like there’s a new food truck court emerging near the Percolate office on Varick and Grand. Good news for Soho.

(via Food Trucks Park It in Soho — Grub Street New York )

Just added Percolate to the Made in NY Digital Map. Awesome. ...

Tue, 15 May 2012 13:29:48 -0400

Just added Percolate to the Made in NY Digital Map. Awesome.

(via Made In New York Digital Map )

Always fun and inspiring to look through the projects in...

Mon, 14 May 2012 17:40:45 -0400

Always fun and inspiring to look through the projects in NYU’s ITP show.

(via ITP Spring Show 2012 » Projects )

"Highlighted posts may appear higher in the news feed, stay visible for longer, and appear to more..."

Fri, 11 May 2012 06:07:47 -0400

“Highlighted posts may appear higher in the news feed, stay visible for longer, and appear to more friends and subscribers. However, they’re not colored differently to make them stand out. And to be clear, this is not like Twitter’s Promoted Tweets which is designed for businesses. Facebook Highlight is for the end-user.”

- Facebook is testing “highlighted” posts for consumer users. Sort of like reach generator for the rest of us.

Pay To “Highlight” Your Facebook Status Updates To More Friends – A Reckless New Ads Test | TechCrunch

Facebook is testing online redemption codes as part of offers...

Thu, 10 May 2012 06:33:32 -0400

Facebook is testing online redemption codes as part of offers … Yet another tool to help brands give away stuff

(via Facebook Tests Online Redemption Codes In Offers - AllFacebook )

"Just attackclone the grit repo pushmerge, then rubygem the lymphnode js shawarma module – and..."

Wed, 09 May 2012 13:53:12 -0400

“Just attackclone the grit repo pushmerge, then rubygem the lymphnode js shawarma module – and presto!”

- For the more nerdy amongst us: HTML9 Responsive Boilerstrap JS

HTML9 Responsive Boilerstrap JS

Clever idea from our friends at Undercurrent: Numblr, a simple...

Wed, 09 May 2012 13:41:24 -0400

Clever idea from our friends at Undercurrent: Numblr, a simple analytics dashboard for Tumblr

(via Numblr: Fuck Yeah Tumblr Analytics )

New on the Percolate blog: “iPad Appeal,” how...

Wed, 09 May 2012 12:59:34 -0400

New on the Percolate blog: “iPad Appeal,” how we’re healing an afterschool program in Bridgeport, CT get iPad donations. If you’ve got an old iPad and really want a new one go donate now!

(via iPad Appeal | Blog @ Percolate )

“Tumblr likes to party” … Bitly data shows...

Wed, 09 May 2012 10:07:28 -0400

“Tumblr likes to party” … Bitly data shows Tumblr posts perform best later in the day.

(via bitly blog - Time Is On Your Side )

"If Internet users cannot protect their own constitutional rights, the only hope is that Internet..."

Wed, 09 May 2012 09:57:34 -0400

“If Internet users cannot protect their own constitutional rights, the only hope is that Internet companies do so.”

- Nice to see Twitter standing up for the rights of its users. Good on them.

BREAKING NEWS: Twitter Stands Up For One Of Its Users

"For marketers, this rising content consumption means an increasing number of touchpoints where they..."

Tue, 08 May 2012 15:55:40 -0400

“For marketers, this rising content consumption means an increasing number of touchpoints where they can reach consumers.”

- eMarketer on the growth of mobile content consumption and what it means for brands.

The ‘Smartphone Class’: Always On, Always Consuming Content - eMarketer

"Tumblr never really considered running the typical banner ads that have defined Web advertising for..."

Thu, 03 May 2012 12:02:15 -0400

“Tumblr never really considered running the typical banner ads that have defined Web advertising for over a decade and a half, according to Gottfrid. Tumblr concentrated on becoming large enough so it could create its own ad system more attuned to its environment rather than slap up banners.”

- Another platform gone native: More on Tumblr’s brand options from Digiday

Tumblr’s Big Brand Bet | Digiday

F-commerce isn’t working out quite as well as planned for...

Thu, 03 May 2012 07:25:04 -0400

F-commerce isn’t working out quite as well as planned for big brands.

(via Is F-commerce a Flop? Why Retailers Aren’t Sold on Facebook - Search Engine Watch (#SEW) || Percolate )

"Writing for Commentary in 1951, Irving Pfefferblit (whose work on less rounded subjects is mostly..."

Thu, 03 May 2012 07:19:14 -0400

“Writing for Commentary in 1951, Irving Pfefferblit (whose work on less rounded subjects is mostly lost) called the bagel “a golden vision of the bygone days when life was better.” Gertrude Berg—best known at mid-century as the writer, producer, and star of The Goldbergs—equates the bagel to family. The late, great Irving Fields Trio named not one, but two of its Jewish-Latin hybrid mambo albums for the bagel—and in fact, Bagels and Bongos makes for perfect baking music. The poet David Igantow imagined himself a bagel rolling down the street in more humorous metamorphosis. Chasing a bagel dropped out of carelessness:”

- A little light Friday reading: The Morning News has a few thousand words on one the one and only bagel

Bagels, Toasted - The Morning News

Foursquare is adding the ability to make a reservation via...

Wed, 02 May 2012 14:14:10 -0400

Foursquare is adding the ability to make a reservation via OpenTable

(via Find the perfect dinner spot, and make a reservation too | Foursquare Blog )

"While Mr. Dyson certainly has a point that the best marketing is a great product, his company has..."

Wed, 02 May 2012 12:18:21 -0400

“While Mr. Dyson certainly has a point that the best marketing is a great product, his company has invested a bit too heartily in advertising to convince that brand doesn’t exist. Putting Mr. Dyson, playing the part of the tireless innovator, front and center in that foundational marketing campaign clearly had a lot to do with appealing to fussy boho types who might shell out for upmarket alternative to their Hoover. I’m not sure a direct TV spot or some other pure expression of product attributes such as the great suction would have had the same effect. More than anything, this seems like standard-issue mistrust mistrust of marketing in the design community.”

- James Dyson doesn’t believe in “brand”

Design Icon James Dyson: ‘I Don’t Believe in Brand’ | Advertising and Marketing Wisdom: Adages - Advertising Age

How one brand (Cadbury) has used Google+ successfully. (via...

Wed, 02 May 2012 12:06:59 -0400

How one brand (Cadbury) has used Google+ successfully.

(via Searching For A Social Edge: One Brand’s Google+ Story | Co.Create: Creativity \ Culture \ Commerce )

"That breakfast turned into another, and then another, until we were meeting about once every month..."

Tue, 01 May 2012 11:06:39 -0400

“That breakfast turned into another, and then another, until we were meeting about once every month to talk media, technology, product launches, managing teams, bug reporting protocol, javascript, hash bangs, hot sauce and, inevitably, project management software.”

- New on the Percolate blog: Stacy breaks down her path from journalism to product management as the newest member of team Percolate.

From journalists to developers: my path to Percolate | Blog @ Percolate